samantha sheftssamantha shefts, creative director, elf beauty, elf cosmetics

e.l.f beauty: mouth off
NYX: Pro Artistry

NYX: Pro Artistry
samantha shefts, creative director, elf beauty, elf cosmetics

e.l.f beauty: mint melt
NYX: Face Glue • Primer School

NYX: Face Glue • Primer School
NYX: BeetleJuice BeetleJuice

NYX: BeetleJuice BeetleJuice
NYX: Who Stole Halloween

NYX: Who Stole Halloween
samantha shefts, creative director, elf beauty, elf cosmetics

e.l.f. beauty: skincare 2.0.
samantha shefts, creative director, elf beauty, elf cosmetics

e.l.f. beauty: electric mood
e.l.f. beauty: cc camo cream

e.l.f. beauty: cc camo cream
samantha shefts, creative director, covergirl

CoverGirl: Simply Ageless
CoverGirl: Clean Fresh

CoverGirl: Clean Fresh
CoverGirl Social

CoverGirl Social
e.l.f. beauty: power couples

e.l.f. beauty: power couples
Espira by AVON: Brand Launch

Espira by AVON: Brand Launch
samantha shefts, creative director, elf beauty, elf cosmetics

e.l.f. beauty: the e.l.f. indulgence is real
samantha shefts, creative director, elf beauty, elf cosmetics

e.l.f. beauty: hydrated ever after
e.l.f. beauty: retro paradise

e.l.f. beauty: retro paradise
the daily front row

the daily front row
samantha shefts, creative director, elf beauty, elf cosmetics

e.l.f. beauty: lash out loud
samantha shefts, creative director, elf beauty, elf cosmetics

e.l.f. beauty: the proof is in the pics
e.l.f. beauty: higher standards

e.l.f. beauty: higher standards
AVON: Brand Refresh

AVON: Brand Refresh
e.l.f. beauty: social refresh

e.l.f. beauty: social refresh
e.l.f. beauty: glitter harder

e.l.f. beauty: glitter harder
AVON: The Beauty of Giving

AVON: The Beauty of Giving
W3LL PEOPLE: social relaunch

W3LL PEOPLE: social relaunch
fall for fashion

fall for fashion
AMAZON: endless.com refresh

AMAZON: endless.com refresh
AVON: live your best life

AVON: live your best life
Lord & Taylor: Everything He Wants

Lord & Taylor: Everything He Wants
AVON LIVING

AVON LIVING