samantha sheftssamantha shefts, creative director, elf beauty, elf cosmetics

Mouth Off.
NYX: Pro Artistry

NYX: Pro Artistry
samantha shefts, creative director, elf beauty, elf cosmetics

Made You Melt.
Who Stole Halloween

Who Stole Halloween
samantha shefts, creative director, elf beauty, elf cosmetics

Skin 2.0.
Camo CC Cream

Camo CC Cream
samantha shefts, creative director, elf beauty, elf cosmetics

Lash Out Loud.
samantha shefts, creative director, elf beauty, elf cosmetics

The e.l.f. Indulgence is Real
Primer School

Primer School
samantha shefts, creative director, elf beauty, elf cosmetics

Electric Mood
Retro Paradise

Retro Paradise
The Daily Front Row

The Daily Front Row
samantha shefts, creative director, covergirl

Simply Ageless
Clean Fresh

Clean Fresh
CoverGirl Social

CoverGirl Social
Power Couples

Power Couples
Espira by AVON: Brand Launch

Espira by AVON: Brand Launch
BeetleJuice BeetleJuice

BeetleJuice BeetleJuice
samantha shefts, creative director, elf beauty, elf cosmetics

Hydrated Ever After
samantha shefts, creative director, elf beauty, elf cosmetics

The Proof Is In The Pics
Higher Standards

Higher Standards
Shadow Moment

Shadow Moment
e.l.f. beauty: social refresh

e.l.f. beauty: social refresh
AVON: Brand Refresh

AVON: Brand Refresh
The Beauty of Giving

The Beauty of Giving
W3LL PEOPLE: social relaunch

W3LL PEOPLE: social relaunch
Fall for Fashion

Fall for Fashion
AMAZON: endless.com refresh

AMAZON: endless.com refresh
Live Your Best Life

Live Your Best Life
Everything He Wants

Everything He Wants
AVON LIVING

AVON LIVING